ClickBank Vendors: Direct Payment Processing That Saves 5–6% on Every Transaction Outside ClickBank's Checkout
ClickBank's affiliate network is unmatched for digital product distribution — 90,000+ affiliates promoting your offer is a powerful acquisition channel. But ClickBank's 7.5% + $1 per-transaction fee, bi-weekly payouts, and enforced 60-day refund policy make it expensive as your primary payment infrastructure.
GetPayment provides direct merchant accounts for ClickBank vendors — enabling a split strategy: ClickBank for affiliate traffic, GetPayment's direct checkout for owned traffic (email, organic, paid). The fee savings on direct checkout alone often exceed $10,000-$20,000/month for established vendors.
ClickBank vs. Direct Processing Cost
For a vendor with $500k/month total sales
ClickBank Vendor Challenges We Solve
GetPayment for ClickBank Vendors
ClickBank Vendor Direct Processing: Keeping Affiliates, Owning Your Payments
The ClickBank Model: Why Vendors Need Independent Processing
ClickBank is excellent for finding affiliates—the massive affiliate network means traffic flow and commission structures handle partner recruitment. But ClickBank's payment processing is expensive: they take ~8.5% of your gross revenue (commission + payment fees).
Smart vendors use a hybrid model: keep ClickBank for affiliate funnels (where you need the network), but route your direct traffic (your own email list, Facebook ads, Google ads) through a personal merchant account. This saves 5-7% on direct volume while keeping affiliates integrated.
Economics: Why Direct Processing Saves So Much
For a vendor with $500k/month in direct traffic (not through affiliates):
- • ClickBank cost: ~$42,500/month (8.5% of $500k)
- • GetPayment cost: ~$12,500/month (interchange-plus, avg 2.5%)
- • Monthly savings: ~$30,000
- • Annual savings: ~$360,000
This massive savings is why every established ClickBank vendor eventually moves direct traffic off ClickBank.
Hybrid Strategy: ClickBank + Direct Checkout
The winning strategy for large ClickBank vendors:
- Affiliate traffic — Route through ClickBank to leverage the affiliate network and commission management.
- Direct traffic — Email, Facebook, Google ads go directly to your custom checkout. GetPayment processes payments independently.
- Upsells — Direct checkout gives full control over one-time offers (OTOs) and upsell sequencing—impossible with ClickBank's limited funnel control.
- T+1 settlement — Get paid the next business day on direct traffic instead of ClickBank's 5–7 day delays.
Fraud Prevention and Chargeback Management
Digital product chargebacks on ClickBank average 1.5-3%. Direct processing with GetPayment reduces this to 0.5-1% through instant download verification, Ethoca/Verifi pre-dispute alerts, and aggressive fraud prevention. This 1-2% improvement saves 10-20% of profits on mid-sized operations.
ClickBank Vendor Payment FAQ
Questions from established ClickBank vendors evaluating direct processing.
Save $10,000–$20,000/Month on Your ClickBank Volume
Direct processing for owned traffic. Keep ClickBank for affiliates. Full checkout control, T+1 settlement, and transparent IC+ rates.